Are Cashierless Supermarkets Heading to Massachusetts?
You may already use the checkout lanes in chain stores like Target, Walmart, and others. But did you know that you could soon skip the lines altogether?
Recently, retail juggernaut, Amazon, rolled out its completely cashier-less stores in Seattle. The pilot program is called Amazon Go.
Will Heikkinen in Providence RI Explores How it Works
Using an arsenal of sensors and cameras, the cashierless store that Amazon launched automatically detects when a product is removed from a shelf. When the customer exits the store, all products in the cart are tallied up, and the customer is charged the price of the goods.
That’s as simple as it gets.
Forbes Magazine reports that other store openings are in the works for San Francisco and Seattle.
Would Will Heikkinen Use a Cashierless Store?
This method of shopping is the next best thing to online shopping. Plus, you get the physical product in hand without waiting days.
The best part?
Cashierless stores save the hassle of unpacking and repacking carts just to pay for goods.
Crazy for Kroger
To be fair, Amazon isn’t the first brand to go cashierless. In 2017, retail leader, Kroger, rolled out its own cashierless stores. However, Kroger’s technology calls for customers to physically scan product barcodes on a smartphone. Moreover, the speed and convenience that Amazon Go offers sidelines Kroger’s initiatives, given the Scan, Bag, and Go program requires that shoppers stop at the checkout lane to pay.
What About Walmart?
Amazon and Kroger aren’t the only retailers exploring cashierless transactions. Going head to head with the competition, Walmart rolled out its own version of Scan and Go in 2017. Business Insider, however, reported that the program was killed due to low participation rates.
Perhaps this failure to launch was just a case of bad marketing. Had William Heikkinen in known about this Rhode Island service, he would definitely use it.
What’s Your Take?
Are you in favor of cashierless stores?